Video Analysis

http://www.youtube.com/watch?v=WfPqwoIBuXI





Rihanna - Rehab


  • Start of video before song starts, motorbike sounds

  • Jumps from black and white to colour

  • Close ups of artist singing the lyrics

  • Opening shot fade from black to close up of artist

  • Fade between artist and male

  • Outside shots, artist wears green bikini

  • Green lighting highlights artist and male

  • Green lighting hits the camera

  • Fades happen to the beat of the music

  • Costume changes throughout

  • Lip syncing to the music (close ups)

  • Storyline

http://www.youtube.com/watch?v=8mVEGfH4s5g







Beyonce - Single Ladies




  • Performance based

  • All through the video black and white

  • Lip syncing whole way through

  • Fades from dance to black and fades back to dancing

  • Background changes from all white to a grey with spolight (on dancers)

  • Dancers are wearing black leotards, high heels, artist is wearing silver robotic glove to stand out

  • Dancing very sharp and fits within the beat of the music

  • End of video music stops and there's a mechanical sound as the hand moves slightly on a close up


http://www.youtube.com/watch?v=OrMbI3RnxIM









Shakira - She Wolf



  • Full moon at the beginning which is associated with a werewolf, links in with the song name, She Wolf and it's lyrics

  • Sound effects, werewolf howls, heartbeat and thunder (spooky)

  • Locations : Cave, Cage, crowd of people, roof top (full moon in shot), closet which links to the song lyrics

  • It's based on a storyline, as a lot of the actions in the video relate to the lyrics

  • Real wolves in the video

  • Dancing shots are all to the beat of the music

  • Some shots are reversed (played backwards)

http://www.youtube.com/watch?v=yur15Brfvhs








Daniel Merriweather - Red



  • Close up on eyes to begin with

  • Shadows/silhouette of a girl, can't see her identity

  • Lots of close ups on main artist

  • Very dark shadow backgrounds with one spot light on the singer

  • Half shots, faded, close up on side of artists face singing, other side midshot of artist sitting on the floor

  • Casual wear throughout the video

  • Spot light moves across subject like the helicopter search lights

  • The spotlight every so often hits the camera

  • Outdoor sunset shots using the silhouette effect again

  • shots on top of shots faded to see both

  • Storyline based

http://www.youtube.com/watch?v=nyrSjN3M9oQ

Shontelle - T-Shirt

  • Beginning of the song you don't see her until the lyrics come in
  • Neautral lighting thoughout the video, changes at the club scene when friends are waiting for her to arrive
  • Shot of a text on her phone
  • Main room, she wear a t-shirt to link with the song, clocks all around the room
  • There is a direct spotlight shining on the artist
  • Lyrics relate to each scene in the video
  • Storyline narrative



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